So
you want to start a membership site.
The
first thing you need to think about is your niche and your topic.
Now
think about this for a moment…
Your
goal is to get members to happily pay you month after month for content.
Obviously, that means you need to:
-
Over-deliver
with quality content. You want your members to feel like they’re
getting a steal for the price.
-
Give your
members what they want. If you’re just starting your site, then look
to the top-selling products in your niche to see what your target market is
already paying for.
But
here’s something else…
In
order to get your members paying month after month, you need to be able to make
them look forward to each upcoming lesson. And the best way to do that is by
creating a membership site around a step-by-step process. That is, your lessons
teach your members how to achieve a specific result.
You
see, if you just provide tips and tricks for your members, there’s no sense of
continuity. Your members don’t develop as strong of a psychological commitment
to staying a member, because they won’t have a need to see the course through
until the end.
Now
imagine having numbered steps and lessons instead. When someone is receiving
lesson 10 of a step-by-step process, they’ve made an investment of time and
money into learning the process – so they are less likely to “bail” before
they’ve received all the steps.
Let
me give you a few examples of sites that teach a specific achievement or result
using a step-by-step process:
·
How to start an online business.
·
How to write a sales letter.
·
How to choose, train and raise a puppy.
·
How to adopt a child.
·
How to homeschool your child.
Now
let me give you an example of what a 12-week online marketing course might look
like:
Step 1: Choose a niche.
Step 2: Market research.
Step 3: Plan your sales funnel.
Step 4: Get a domain and hosting.
Step 5: Get an autoresponder.
Step 6: Write your autoresponder messages.
Step 7: Create a squeeze page.
Step 8: DIY product creation – research and
outline.
Step 9: DIY product creation – creating and
polishing the product.
Step 10: Create a sales letter.
Step 11: Drive traffic – free methods
Step 12: Drive traffic – paid methods.
Notice
how each step builds on the previous step.
It
starts with a member not even having an idea for a niche… and ends with the
member driving traffic to a sales letter and making money.
In
other words, if the member completes the steps as the course progresses, he or
she should be able to enjoy a specific achievement or result by the end of the
course.
Note: The above example is a
12-week course. Naturally, you could easily stretch this out to a year or more
by creating more steps and more in-depth steps. You could go on indefinitely as
long as you kept providing more advanced info as the course progressed.
One
final tip…
To
keep your customers happy, make sure that they are progressing and enjoying results
right from the beginning.
Example: If you create a yearlong
course, don’t stretch out the process for a year. Instead, give the
step-by-step instructions your customers need to experience some type of
results immediately (within a few weeks or month after joining) and then
provide more in-depth instructions as the course progresses.
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